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You have got to realize how the search engines figured out this problem years ago and have since put in systems to assure they can rank sites based on other factors. What I do know is this. At some point Google got really tired people today using the keywords meta tag to spam their search results, and encourage but eradicated its bring into play. There was a time even rather recently (comparatively speaking) that they had an impact in Search engine!, but those days are gone as well; with Yahoo! being powered by Bing straight away. Keywords: Are young main keyword here again, but have other 'LSI' keywords, keywords that are related to top keyword keyword phrase. For example, need to main keyword phrase is golf clubs, an 'LSI' keyword might be putter or irons (found those words from a speedy search on Wikipedia). You'll also participate in a search using Google's Keyword Suggestion tool and come program alternative phrases. This is like hearing of your horse's mouth itself pertaining to what keywords are relevant and truly LSI key phrases. The first two are more commonly know. The third point (HTML Meta keyword tags) is neglected by most article marketers. This happens because many article marketers don't have an HTML background. Presented more from a writing backdrop. So they don't really understand just how happening behind all that writing. First, for smaller, quick projects we use the keywords tag to catalog the targeted terms for every page. Google Genius , recommend that mainly what links to build for each page, it can help with our internal linking and it helps when all of us writing content. It just somehow fell into a procedure of ours one day and really worked as well as. Remember, this is for smaller projects in which we have a lot of confidence regarding our very good. Usually local SEO clients. When writing the description, remember hold it short and common. Last time I counted, Google only shows around 150 – 160 mail. If your description is too long, Google really concatenate it to show the words they can bold. Back was developed days of search engine optimization (SEO), any given website's ranking in google relied heavily on on-site optimization explanations. These factors included, first and foremost, Meta tags, too as header tags, keyword density, and so forth. Articles: Leave these out too. In grammar, tend to be nouns that specify perhaps the next word is an explicit or indefinite noun. Regarding articles are: 'the', 'an', and 'a'. These are as well space takers and are useless as tags.